I’ve been lucky enough to attend six summer Olympic Games, but I’d never before photographed a Winter Olympics. They’ve always been too far away and the UK has never been a major snowsport country, which has limited their news appeal. This time it was different. With Team GB anticipating a record medal haul and the Games staged in northern Italy, I headed off with nervous excitement, lured by the promise of fast action sports occurring amid beautiful snowy vistas. I covered ski jumping, big air, ice hockey, biathlon, curling and much more. A lot of it was alien to me but it was very enjoyable. There were new rules to learn, new challenges to face – I’ve certainly never had to wear sharp crampons at a football match.
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"I wouldn't want to take away the everyman, working-class accessibility of the brand," he says.
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